Who you should study to get better, faster


Q: If we have multiple companies and want to speak on multiple vertical markets and subject matters, should we number 1 create a personal character that is common between all of them or create separate characters and person’s as between companies and subjects?


There are three main relationships that govern every person’s life.

  1. Relationship with the people around you.
  2. Relationship with your potential.
  3. Relationship with yourself.

If you are getting unwanted results, its because there is a disconnect in one of those three relationships.

These three relationships govern the results you will get. If your having a problem in a relationship, often time there is a disconnect with yourself. I would suggest you stick with the lever as your main thing. I do not believe you need to create different persona for different businesses. I would just keep asking myself the same question over and over again, “what do I need to do to make it work for everything?”