There are three main relationships that govern every person’s life.
If you are getting unwanted results, its because there is a disconnect in one of those three relationships.
These three relationships govern the results you will get. If your having a problem in a relationship, often time there is a disconnect with yourself. I would suggest you stick with the lever as your main thing. I do not believe you need to create different persona for different businesses. I would just keep asking myself the same question over and over again, “what do I need to do to make it work for everything?”